12 SECRETS
Astrology and Self-Development
12 SECRETS is a contemporary lifestyle brand blending astrology, psychology, and esotericism into a modern, stylish format.
We developed a distinctive identity, a recognizable tone of voice, and a signature approach
that positions astrology as a practical, everyday tool — not just a mystical concept.
Client
12 secrets
Responsibility
Brand Identity & Strategy
Project Category
Branding
We transform a traditionally complex and niche topic into an engaging, relatable, and aesthetically appealing experience for a broad audience.
Our mission was to show that astrology can be about strategy, analytics, and inspiration, as well as predictions — and become a source of daily guidance and support.
Our Work:
Defined the full brand tone of voice.
Developed a logobook with detailed rules for using the corporate identity.
Created the Instagram hub @your_12secrets with a unique mix of visuals and storytelling.
Developed a content strategy featuring analytics, forecasts, and original themed series.
Designed and launched a website showcasing the flagship product “Strategy 2025”, with integrated online ordering.
Produced digital guides, workbooks, and planners grounded in astrological analysis.
Built a product funnel — from free educational content to premium, in-depth analytics.
Results:
12 SECRETS has grown into a recognizable and respected player in the modern astrology niche. The community is loyal, highly engaged, and values the brand’s mix of informal tone, depth, and practical value. The Instagram profile has become a “place of power” — a space where thousands turn daily for insights, clarity, and inspiration.
