Mykola Pylypeiko
Personal Brand
Mykola Pylypeiko — is one of the most promising riders in the world, originally from Ukraine. He represents the country at international competitions and has already gained a reputation as an uncompromising athlete who believes not only in the power of the horse, but also in the power of the brand.
We have developed a personal branding that takes the rider from the category of "athlete"
to the category of "iconic symbol of a generation", capable of attracting partners, media and sponsorship contracts.
Client
Mykola Pylypeiko
Responsibility
Brand Identity
Project Category
Branding
It was important to make the brand clear both to spectators in the stands and to potential sponsors in negotiations.
What was implemented:
Mykola Pylypeiko's individual logo — with a Ukrainian code, unique typography, and a recognizable rhythm, reminiscent of hoof prints and the rider's special horizontal grip.
Brand identity for use in sports: ammunition (horse harnesses, blankets, frock coats), visual materials, media support.
Brand presentation for partners - with a focus on sponsorship opportunities and international positioning.
Art director support in the production of clothing, accessories, and branded equipment.
Result:
The Mykola Pylypeiko brand received a holistic visual identity that allows it to stand out among competitors at international tournaments.
The brand began to work on long-term recognition, the potential for cooperation with sponsors and the formation of a fan base.
A base was created for further monetization of the personal brand: merch, partner collaborations, PR campaigns.
This is a case study about an athlete who already plays by the rules of big business. And we are part of his team.
