Multi-format platform for integration

Objective:
To create a recognizable multi-brand umbrella that:
speaks the audience’s languages (UA, RU, EN), combines intellectual leisure with networking, positions entertainment as a tool for adaptation, aesthetics,
and self-expression.

What We Delivered:
Development of interrelated brand identity and logo books for the entire group of brands

Creating a selection of corporate colors, typography, patterns, visual elements, mascots & social media packaging

Establishing a tone of voice for SMAART Entertainment / City Quiz / Melodio / Sports

Building a product portfolio (from board games to premium retreats ) Positioning each format for distinct audiences: Ukrainians, Russian-speakers, English-speakers, locals, and the business community

Commercial offers for partners and brands (integrations, sponsorships, B2B events)

Content strategy: from Telegram listings to I nstagram mini-series

Hosting intimate events (games, dinners, tastings) and large-scale gatherings ( C astle Getaways, music q uizzes )Community-building through regular sports activities (padel, volleyball, golf)

Result

SMAART Entertainment has become more than an event agency — it is now a space for communication, integration, and quality leisure for dozens of niche communities: from Ukrainian digital nomads to Slovak entrepreneurs. 

• Each format has a loyal audience and its own community life. 

• Products scale into the English-speaking market without losing authenticity. 

• Instagram profiles engage, entertain, and sell — without being intrusive. 

• The brand communicates with its audience as equals — with charm, style, and self-irony.

SMAART Group is where leisure becomes strategy, and community becomes a brand currency. 

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