VODA UA
Brand Identity + Website
You can find the updated identity on the brand’s website, across social media, in brand communications and advertising, and, of course, on store shelves throughout Ukraine. VODA UA is a Ukrainian brand of drinking water sourced from mountain wells and springs in the Carpathian region, over 1,000 meters above sea level, making it one of the purest waters available in Ukraine. VODA UA, authentic Ukrainian water, naturally perfect.
Client
VODA
Responsibility
Brand Identity + Website
Project Category
Brand Identity, Website development
The core element of the new logo is a poppy flower, which mirrors the shape of Ukraineon a map, symbolizing deep cultural identity and natural purity. The sans-serif font combined with minimalist graphic elements creates a bold, contemporary visual identity emphasizing the brand’s Ukrainian origin. The tagline “Local. Authentic. Ukrainian.” reinforces both the national connection and high quality of VODA UA. The rebranding aimed not only to establish a fresh visual identity but also to reflect VODA UA’s values and mission: to ensure that everyone has access to authentic Ukrainian water. And that mission proved to be a success!
For VODA UA, the Superheroes.Marketing team designed new water packaging that reflects the updated visual identity and meets modern market demands. Redesigned labels and bottles combine aesthetics, functionality, and sustainability, highlighting the brand’s key values. As part of the rebranding, we worked on labels for PET and glass bottles of various sizes and developed a unique packaging design for Tetra Prisma Aseptic.
